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The B2B SaaS PPC Audit Center
Seven of the most expensive problems in B2B SaaS paid media — and exactly how we’d audit each one, with real anonymized teardowns and the numbers behind them. No form to read. Pick the one that stings.
Start with the problem you’re living in
- 01 Rising ad costs Same clicks, bigger bill Your budget buys less every year — but the pricier auction is rarely the real reason. How we find the wasted clicks quietly inflating your effective cost. Read the teardown
- 02 Cheap leads that don't convert Great CPL, empty pipeline Your cost-per-lead looks great until you open the pipeline report. How we separate cheap leads from real opportunities — and stop optimizing to the wrong number. Read the teardown
- 03 Attribution you can't prove 'I know it's working — I just can't prove it' Your CRM hands 100% of the credit to the last click and deletes every touch before it. How we trace the influence your reporting throws away. Read the teardown
- 04 Board pressure vs. long cycles Pipeline this quarter vs. 9-month deals You're measured on a 30-day window; your deals close in six to nine months. How we show leadership the pipeline that's maturing, not just a monthly number. Read the teardown
- 05 The overstretched marketer Strategist, analyst, AND ad buyer When one person owns marketing, the ad account is what quietly rots — not from neglect, from no hours. What silently slips, what it costs, and how to hand it off. Read the teardown
- 06 LinkedIn budget waste Your priciest channel, half unqualified LinkedIn isn't expensive — bad targeting is. How we cut the non-ICP spend (job-seekers, wrong seniority, audience bloat) so the premium finally pays off. Read the teardown
- 07 Burned by an agency Slick reports, zero pipeline A SaaS treated like any other account, slick reports, no pipeline. You didn't get burned by an agency — you got burned by a generalist. How we'd audit what the last one left behind. Read the teardown
Want this run on your actual account?
Everything above is how we’d audit these problems in general. Give us your account and we’ll do it for real — a hand-built, 10–15 page PPC audit (no AI), free, no commitment.
Start with a 15-minute call. Then a free, hand-built PPC audit.
First we hop on a quick 15-minute intro call so I can understand your business and where your PPC is stuck. Then I spend the next 72 hours building your audit by hand — no AI — and send back 10–15 pages of specific fixes, with screenshots and real examples. No commitment.
PPC teardown — Acme Inc.
Account health
Leaking spend on the wrong clicks
- Offline conversions not piped back to platforms
- Branded & non-branded budgets blended together
- Solid landing-page foundation to build on
Full 12-point plan inside
