B2B SaaS only • $10k/mo minimum See if you're a fit →

B2B SaaS PPC · Senior-led

Your ads are buying leads. We make them buy pipeline.

Search Click Boom is a PPC agency built exclusively for B2B SaaS. We run Google, Microsoft, and LinkedIn Ads with one goal: turning ad spend into qualified pipeline and revenue — not form fills that go nowhere.

One senior operator runs your entire account. No handoffs. No junior ramp. Live optimization in days, not months.

Platforms we run

  • Google Ads
  • Microsoft Ads
  • Meta
  • LinkedIn Ads
  • YouTube
  • Reddit
  • New OpenAI Ads

The B2B SaaS teams we run pipeline for

  • Knowify
  • DataVisor
  • Rater8
  • Cloud Campaign
  • Qount
  • Marpipe
  • Navina
  • PartAnalytics
71%
lower cost per demo
3.8×
more ICP-qualified demos
65%
lower cost per SQL

Sound familiar?

“We tried LinkedIn and got a pile of form spam.”

“Our agency sends monthly reports but can't explain why pipeline is flat.”

“The platform rep keeps pushing broader targeting — quality drops every time.”

“We can't scale because the only keywords that work have limited volume.”

If you're nodding, the problem isn't your ads. It's the system underneath them.

See how we fix it →

Junk in, junk out. And the algorithm scales it.

Broad keywords and AI Max drag in “free,” “jobs,” and tire-kickers. Point it at form fills and it hunts the cheapest one — a student and a VP look identical to the machine. Loose audiences, no server-side tracking, no enhanced conversions, and it’s optimizing on a fraction of the truth. Feed the platforms junk, they scale junk. Feed them what a real buyer looks like, and they go find more.

What we do

Four things we do. All pointed at revenue.

01 Featured

Precision PPC management

Google, Microsoft, Meta, LinkedIn, YouTube, Reddit, and OpenAI Ads — managed with one goal: qualified SQLs, not vanity conversions.

What you get

  • Intent-based account structure and aggressive search term hygiene
  • Budget allocation based on what actually drives pipeline
  • Continuous testing of angles, offers, and proof

Every channel that matters

  • New

Signal engineering

We fix your measurement before we scale your spend — most teams get this backwards. And these days browser tracking quietly loses 20–40% of your conversions, so the platforms optimize on a fraction of the truth.

What you get

  • Server-side tracking that recovers the 20–40% of conversions browsers drop to ad blockers, cookie consent, and iOS
  • Micro-conversions that feed learning without optimizing to junk
  • Offline conversion tracking (CRM outcomes piped back to the platforms)
  • Clean event definitions so campaigns learn from real buyer actions
03 Now building

Landing pages — strategy and build

We don't just brief the pages that convert anymore — we build and iterate them. Hundreds of variations per account, each matched to the exact intent you're buying.

What you get

  • Briefs and built pages by funnel stage (BoFu, MoFu, PLG)
  • Rapid iteration across hundreds of LPs per account
  • Objection-handling blocks and proof placement, designed in
  • Offer strategy (demo vs. trial vs. "prove it" asset)
BoFu MoFu PLG 1 of 240 variants

Pillar 4

AI as a speed advantage

We use AI to move faster, test more, and spot patterns sooner. Everything is human-reviewed and performance-validated.

What you get

  • Pattern detection across terms, cohorts, pages, and funnel behavior
  • Higher testing velocity: more angles, faster learning cycles
  • AI-supported first-pass creative when you're running lean
Everything is human-reviewed and performance-validated.

We work with the platforms. And we push back on them.

Platform reps optimize for platform revenue. We stay current on new features worth using — and ignore the "recommendations" that optimize for spend, not outcomes.

What they tell you What we do instead
"Broaden your targeting" Tighten intent first
"Automate more" Build better signals first
"Raise your budgets" Prove SQL efficiency first
"Optimize to leads" Optimize to SQL outcomes

You don't need more platform advice. You need a system that produces SQLs.

The point

Form fills are not pipeline.

That gap is the entire job.

Real accounts · real numbers

Results from real B2B SaaS accounts.

Construction SaaS

71%

lower cost per demo

Shifted media focus and eliminated underperformers while keeping demo volume stable

Construction SaaS

3.8×

more ICP demos/month

Grew qualified monthly demos from 20 to 72 by aligning campaigns with backend revenue data

B2B SaaS

10% → 25%

trial-to-SQL rate

Audience audit + revised content strategy led to more than doubling bottom-line revenue from consistent spend

MarTech

65%

lower cost/SQL

Dropped cost per lead while cutting cost per SQL from $6.1k to $2.1k

Healthcare SaaS

200%

more leads, same spend

Reversed 3 months of declining volume, tripled leads, grew average deal size from $3.2k to $10.1k

Analytics SaaS

$30:$1

pipeline per dollar spent

Generated $30 of qualified pipeline for every dollar of ad spend

Featured: Construction SaaS

Before

$3.1k cost per attended demo. 20 ICP demos per month. High spend, low pipeline.

What we did

Shifted media focus to highest-intent channels, eliminated underperforming segments, built a flywheel connecting campaign visibility to backend revenue results.

After

Cost per attended demo dropped to $900 (71% reduction). Monthly ICP demos grew from 20 to 72 (3.8×). Trial-to-SQL rate doubled from 10% to 25%.

The switch

Been burned by an agency? Yeah, we hear that a lot.

What you've experienced
How we're different
Senior person sold you, junior person ran your account
Same person sells, manages, and optimizes. No handoffs, ever.
Monthly reports you couldn't act on
Weekly recaps of every change made, what we learned, and what's next.
Took months to get up and running
Kickoff to live optimization in under 7 days.
Reported on CPL while pipeline stayed flat
We live in your CRM. We optimize to SQLs and revenue.
Felt like one of 50 accounts
We're boutique by design. Your account gets senior attention because that's all we offer.
How we work

Three steps. No mystery box.

Diagnose

We audit your account, tracking, and funnel. You get a clear picture of what's broken and what to fix first — before you commit to anything.

Fix the signal

We rebuild tracking, define meaningful conversions, connect CRM outcomes to the platforms, and clean up query quality across all channels.

Test, learn, scale

We increase testing velocity, scale what drives SQLs, and cut what creates noise. Every week you see what changed and why.

Non-negotiables

Weekly change recaps · 1:1:1 operator model · No black box

You'll always know what changed — and why.

$ What we changed this week and the reasoning behind it
$ What we're testing next
$ What we learned and what we killed
$ Clear follow-ups with owners attached
Pricing & fit

Low commitment. High accountability.

$10K/mo Minimum spend
MM Month-to-month
2+ yrs Average retention
We fit if
  • Run a B2B SaaS with US customers
  • Care about SQLs and pipeline, not just leads
  • Want full visibility into what's happening
  • Are spending $10k+/mo on ads (or ready to)
  • Want one senior operator, not a team of juniors
Not a fit if
  • Want the cheapest CPL possible
  • Want "set it and forget it" management
  • Follow platform rep advice without questioning it
  • Have a budget under $10k/mo
  • Want a big agency with layers of process
What platforms do you manage?

Google Ads, Microsoft Ads, and LinkedIn Ads. Search captures existing intent. LinkedIn creates it. We align both to SQL outcomes.

How fast will I see results?

We go from kickoff to live optimization in under a week. Most clients see meaningful signal improvements within the first month. Sustained pipeline impact typically shows within 60–90 days, depending on your sales cycle.

We've been burned by agencies before. How are you different?

We built SCB specifically to fix what's broken about the agency model. One senior person runs your account from day one. No handoffs, no junior ramp, no monthly decks that say nothing. We report weekly, we sit in your CRM, and we optimize toward revenue — not metrics that make us look good.

Do you work with PLG and sales-led motions?

Yes. We adapt conversion strategy and landing page briefs to your motion and ACV.

What do you mean by SQL?

SQL means ICP-qualified + sales-accepted + booked/held meeting. We keep revenue in mind regardless of definition.

How do you improve lead quality?

Three levers: (1) intent control, (2) message match, and (3) better signals—micro-conversions + offline conversion tracking.

Do you build landing pages?

We don't build/design pages. We brief pages that convert. If you're lean, we can also use AI-supported drafts.

What's the minimum budget?

$10k/month minimum.

Who will I work with?

The same person sells you, manages you, and works your account. No handoff.

Start with a 15-minute call. Then a free, hand-built PPC audit.

First we hop on a quick 15-minute intro call so I can understand your business and where your PPC is stuck. Then I spend the next 72 hours building your audit by hand — no AI — and send back 10–15 pages of specific fixes, with screenshots and real examples. No commitment.

Sample audit

PPC teardown — Acme Inc.

FREE

Account health

Leaking spend on the wrong clicks

Search terms 62% junk
Conv. tracking Broken
Cost / SQL $1,240
  • Offline conversions not piped back to platforms
  • Branded & non-branded budgets blended together
  • Solid landing-page foundation to build on

Full 12-point plan inside

James, who runs your PPC audit, with his dog
James + his audit co-pilot

Monthly spend range

15-minute call first, then a 72-hour hand-built audit. No commitment.

Search Click Boom is the PPC agency that treats your ad spend like it's coming out of our own pocket.