The only Workbook You Need 

Efficient Practices To Prep & Launch Your B2B SaaS PPC

Avoid common PPC pitfalls and cut through the competition with a workbook to help frame and organize your PPC campaigns.

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+130%
Clicks To Leads
ChAi
+350%
ROI Increase
DataSpark
$397
Cost Per SQL
ChAI
-30%
Retargeting CAC
DataSpark
+296%
Conversion Volume
DataSpark
+333%
Opportunities
Andros
-61%
Yearly PPC Costs
Andros
+366%
MQL Volume
Andros
2.1%
Leads To SQL
ChAI

Don’t worry you are not alone

Your B2B SaaS Struggles with…

🚶 trouble gaining traction with search

🛡️ dominant, big-budget competition

⛔ PPC is expensive/doesn’t work for B2B Saas

🧑‍🏫 don’t have time to learn PPC

🤏 small marketing team

🪜 lack of processes to facilitate more lead gen

This guide has helped others in your situation

The B2B SaaS Pre-PPC Workbook Can Help…

🎯 focus your targeting

🕳️ avoid money-wasting pitfalls

✂️ cut through competition

🤯 learn essential B2B SaaS PPC theories

🗂️ keep your PPC efforts organized

🔁 create repeatable processes

Read on to see the features that help with these issues

A Page For Every Step…

From B2B SaaS Prep To Launch

Just running bottom funnel campaigns without any acknowledgement of your buyer and their journey is old school (and never really worked).

Framing & ICP Creation Questions

Instantly solve organic search and LinkedIn tedium by focusing you targeting and reducing misdirected spend.

B2B SaaS Keyword Planning

PPC can be expensive. Avoid common money-wasting pitfalls by focusing on keywords that convert.

Offer & Keyword Matching

Cut through the competition without a big budget by meeting leads with aligned offers and feeding your pipeline.

High-Level B2B SaaS Keyword Strategies

Learn quickly from B2B SaaS PPC experts with quick, no-fluff tips.

Customizable Funnel Visualization

Small marketing teams can use this visualization to keep multi-funnel PPC efforts from getting overcomplicated.

Landing Page Outlining

Streamline arbitrary tasks like making & optimizing landing pages with templated and effective processes.

Full Feature List

🙍 Framing/ICP Questions
🤕 Pain Feature Benefit Matching Workbook
⛅ High-Level Keyword Strategies for B2B SaaS
✏️ B2B SaaS Keyword Planning Workbook
👯 Offer/Keyword Matching Planning Doc
🧱 Customizable Funnel Visualization
🤓 Middle-Funnel Landing Page Template
😎 Bottom-Funnel Landing Page Template
🗃️ Landing Page & Internal Conversion Organization
case studies

Our Solution In Action

Here are a few clients who we continue to help

Bo
Director of Marketing
company
andros
“jj was a massive help with our ppc efforts. Not only has his work been consistent with his offering but he’s gone beyond that as well. Offering not only PPC help but consultancy on our funnel and other elements of our marketing”
+333%
Opportunities created
+366%
MQL to opportunity rate
-61%
Budget spent year over year
Felix
Head Of Growth
company
ChAi
“Prior to working with James, our PPC campaigns struggled to reach our intended target audience in our niche business area. We have worked with James for over a year and have been impressed by his refinement of our PPC campaigns, and have seen a significant increase in positive leads from this area since. I’d recommend working with James for anyone looking to optimise their PPC strategy without the internal expertise to do so”
+130%
Clicks to leads
2.1%
Leads to SQLs
$397
Cost Per SQL

Book an introduction

If you are looking for an easy starting point, book a 15-minute intro to see if you could benefit from one of our many offerings:
📖 PPC enablement workbook
🧰 PPC targeting tools
🧑‍🏫 PPC strategy consultation
💪 PPC management
🧠 Other expertise

We will respond shortly with a link to arrange a meeting time.