Sales-Minded PPC For B2B SaaS

Whether your B2B SaaS sells on your site or through a sales team, we have the tools to find and develop leads into ROI
We’ve helped others in your situation

Sound Familiar?

🛠️ Leads Mainly Sourced by Sales

💨 Wasted Money on Poor Leads from LinkedIn or Google Ads

🤏 Small Marketing Team

👀 Only Feeding Top Funnel w/ SEO

🧯 Burned by Bad Agency

🏢 High-Budget Competition

🧮 Low-Volume for Bottom-Funnel Traffic

If your SaaS has dealt with some of these, you’re not alone. Let us tell you how our clients benefitted from working with us.

We’re Growing B2B SaaS with PPC, Differently

Just running bottom funnel campaigns without any acknowledgement of your buyer and their journey is old school (and never really worked).

$157k

Less spent to first opportunity

Thorough Onboarding

Interviews, workbooks, competitor research, and PPC audits are conducted to determine your buyer’s process prior to purchase.

This eliminates your worries of:
wasted money on poor leads
only feeding top funnel with SEO
bad previous agency

+2.1%

Leads To SQL rate

B2B SaaS Customer Journey Mapping

Creation of visual map showing inputs like audiences and keywords and how they integrate with follow-ups which helps us visualize our PPC approach.

This eliminates your worries of:
leads are mainly sourced by sales
high-powered competition

+350%

ROI increase

B2B SaaS PPC

Keywords and audience targeting backed by 5+ years of B2B SaaS experience. These strategies increase ROI by tying together conversion offer and funnel acknowledgment.

This eliminates your worries of:
leads are sourced mainly by sales
wasted money on poor leads
high-powered competition
only feeding top funnel with SEO

+130%

Conversion rate increase

Landing Page Outlining

Structural outlining of landing pages with follow-up guidelines. This reduces uncertainty and creates strategies that align with your funnel and convert.

This eliminates your worries of:
small marketing team
bad previous agency
low volume bottom-funnel traffic

-91%

Cost per opportunity

Follow Up Email Outlines

Drip sequences and content are outlined and strategically aligned with your funnel. This helps you create a relationship with your leads and ultimately book more meetings

This eliminates your worries of:
leads are sourced mainly by sales
small marketing team
high powered competition
low volume bottom-funnel traffic

-60%

Conversion rate optimization

Tedious PPC Management

Daily negative keyword filtering, ad copy & content testing. Optimizing your content and narrowing your keywords makes for slow but meaningful increases in performance.

This eliminates your worries of:
wasted money on poor leads
small marketing team
case studies

Our Solution In Action

Here are a few clients who we continue to help

Felix
Head Of Growth
company
ChAi
“Prior to working with James, our PPC campaigns struggled to reach our intended target audience in our niche business area. We have worked with James for over a year and have been impressed by his refinement of our PPC campaigns, and have seen a significant increase in positive leads from this area since. I’d recommend working with James for anyone looking to optimise their PPC strategy without the internal expertise to do so”
+130%
Clicks to leads
2.1%
Leads to SQLs
$397
Cost Per SQL
Scott
Co-Founder
company
Data Spark
“James is a PPC expert and a delight to work with. He quickly got up to speed with how our business fit in our category and helped us shape a strategy. The terms were reasonable and the results were great.”
2.96x
Conversion Volume
3.5x
ROI Increase
-30%
Retargeting CAc