Advanced workbook for B2B SaaS

Understand your Google Ads Performance

Use this workbook to take an informed look under the hood of your PPC. Built for B2B SaaS specifically.

This workbook helps with:
Prioritizing impactful changes in Google Ads
Assessing keyword accuracy
Weeding out search term waste
PPC advice from B2B SaaS specialists
more…
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+333%
Opportunities
Andros
+296%
Conversion Volume
DataSpark
-61%
Yearly PPC Costs
Andros
$397
Cost Per SQL
ChAI
2.1%
Leads To SQL
ChAI
+130%
Clicks To Leads
ChAi
+366%
MQL Volume
Andros
+350%
ROI Increase
DataSpark
-30%
Retargeting CAC
DataSpark

Enabling you To Grow Your B2B SaaS With PPC, Differently

Just running bottom funnel campaigns without any acknowledgement of your buyer and their journey is old school (and never really worked).

Discover which channel if any can help you achieve your goals

Use this guide to decide whether you should stop PPC or change tactics

Decide who should run your PPC and what that will look like

Use advice from B2B PPC SaaS experts who have audited nearly 100 accounts

Receive a B2B SaaS PPC campaign strategy outline

Tool up with B2B SaaS best practices so you can light a flame to your hired agency

Uncover past or current PPC deficiencies

Avoid typical B2B SaaS trickery that will waste your money

Compliment your B2B SaaS sales funnel with the necessary tools

Peak beneath Google’s surface-level recommendations to get more from the platform

Compliment your B2B SaaS sales funnel with the necessary tools

Ensure that the conversions being reported in Google Ads are valuable to your goals

Full Feature List

Conversion tracking & goal alignment
Ensure that your account is showing you correct & valuable data
Google Ads change hierarchy
Know what changes make the biggest differences
Keyword accuracy guide
Understand what makes good bottom and middle-funnel keywords
Bidding strategy clarification
Discover if your bidding strategy is hurting your cost / conv
Search term waste discovery
Understand the difference between search terms and keywords and why that can waste budget
PPC Advice From B2B SaaS Specialists
The only agency that specializes in B2B SaaS to better serve your ROI
case studies

Our Solution In Action

Here are a few clients who we continue to help

Felix
Head Of Growth
company
ChAi
“Prior to working with James, our PPC campaigns struggled to reach our intended target audience in our niche business area. We have worked with James for over a year and have been impressed by his refinement of our PPC campaigns, and have seen a significant increase in positive leads from this area since. I’d recommend working with James for anyone looking to optimise their PPC strategy without the internal expertise to do so”
+130%
Clicks to leads
2.1%
Leads to SQLs
$397
Cost Per SQL
Scott
Co-Founder
company
Data Spark
“James is a PPC expert and a delight to work with. He quickly got up to speed with how our business fit in our category and helped us shape a strategy. The terms were reasonable and the results were great.”
2.96x
Conversion Volume
3.5x
ROI Increase
-30%
Retargeting CAc