Comprehensive Workbook

All The Strategy Tools You Need To Help 3x Your PPC ROI

Sure-up your targeting, identify waste in your accounts, load your funnel with quality leads, convert leads to opportunities and more.

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+366%
MQL Volume
Andros
2.1%
Leads To SQL
ChAI
+333%
Opportunities
Andros
-30%
Retargeting CAC
DataSpark
+296%
Conversion Volume
DataSpark
$397
Cost Per SQL
ChAI
+350%
ROI Increase
DataSpark
+130%
Clicks To Leads
ChAi
-61%
Yearly PPC Costs
Andros

Don’t worry you are not alone

Your B2B SaaS Struggles with…

💰 wasted money on PPC in the past

🫦 worried about low & irrelevant traffic volume

🦝 bad previous ppc agency

💔 getting leads but not sqls or opportunities

🤏 small marketing team

This guide has helped others in your situation

The B2B SaaS PPC Enablement Workbook Can Help…

📏 align your targeting, offer, and follow-up

⏫ increase the volume of leads in your pipeline

🏷️ raise the value of your existing pipeline

🫸 move leads down the funnel

🤗 facilitate more efficient processes for supporting your PPC

Read on to see the features that help with these issues

We’re Growing B2B SaaS With PPC, Differently

Just running bottom funnel campaigns without any acknowledgement of your buyer and their journey is old school (and never really worked).

Find new MQL & SQL targeting opportunities with customer framing/PPC-ICP questions

B2B SaaSs are often plagued with low-volume audiences, restricting their PPC growth. The framing questions in this workbook help find new opportunities for targeting.

Convert more leads to SQLs and Opps with middle & bottom funnel Email nurture templates

When your leads aren’t moving down the funnel often it’s due to a lack of poor nurturing. Our email templates can help you massage good leads down the funnel at a higher rate.

Create more efficient PPC and production processes with the templating & asset collection tools

Smaller marketing teams are pushed by the c-suite to produce large marketing team results. This workbook helps aggregate content assets and create a template process that’s repeatable and effective.

Create customer-focused content and strategies with the Pain, Feature, Benefit Matching Workbook

Landing pages and emails have low conversion rates? These pain-focused processes will help B2B SaaSs highlight customer motivations which leads to offers and content that converts.

Learn from B2B SaaS experts who’ve been developing these methods for 7+ years

When B2B SaaSs get burned by PPC agencies, it’s often because their solution neglected customer and sales interactions. The free 1:1 walk-through puts that integration in your hands to ensure well-rounded PPC practices.

Full Feature List

🙍 Customer Framing Questions/ICP Framework
🤕 Pain, Feature, Benefit Matching (With case study aggregator)
📂 Working Asset Collection
🫣 Middle-Funnel Email Template
🤔 Bottom-Funnel Email Template
💻 Landing Page/Conversion Asset Collector
🤓 Middle-Funnel Landing Page Template
😎 Bottom-Funnel Landing Page Template
case studies

Our Solution In Action

Here are a few clients who we continue to help

Scott
Co-Founder
company
Data Spark
“James is a PPC expert and a delight to work with. He quickly got up to speed with how our business fit in our category and helped us shape a strategy. The terms were reasonable and the results were great.”
2.96x
Conversion Volume
3.5x
ROI Increase
-30%
Retargeting CAc
Felix
Head Of Growth
company
ChAi
“Prior to working with James, our PPC campaigns struggled to reach our intended target audience in our niche business area. We have worked with James for over a year and have been impressed by his refinement of our PPC campaigns, and have seen a significant increase in positive leads from this area since. I’d recommend working with James for anyone looking to optimise their PPC strategy without the internal expertise to do so”
+130%
Clicks to leads
2.1%
Leads to SQLs
$397
Cost Per SQL

Book an introduction

If you are looking for an easy starting point, book a 15-minute intro to see if you could benefit from one of our many offerings:
📖 PPC enablement workbook
🧰 PPC targeting tools
🧑‍🏫 PPC strategy consultation
💪 PPC management
🧠 Other expertise

We will respond shortly with a link to arrange a meeting time.