The Complete B2B/SaaS Google Ads Blog

All the B2B SaaS Tips & Tricks You Need to Start or Improve your Google Ads or Linkedin Ads

3.3x Opps & 3.5x ROI With Better B2B SaaS PPC

B2B SaaSs that are largely dependent on Sales or can’t find success with PPC are doomed for arduous growth. This case study has examples of how to fix that.

Get Better Leads: B2B SaaS PPC Landing Page Best Practices

SaaS PPC landing pages are the focal point of your paid ads. Grasping these best practices will catapult your conversion rates & prove critical to success.

Average SaaS PPC Conversion Rates | Expert Optimizations

Average SaaS PPC conversion rates vary based on conversion type, channel, funnel stage, and more. Here are benchmarks for each and how to improve them.

SaaS Search Ads 101 – SaaS PPC FAQ To Jumpstart Growth

SaaS companies that use PPC, especially search ads, are aggressive growers. Use this guide to avoid common mistakes and learn some basic SaaS PPC strategies.

When To Use Display Ads For SaaS? Almost Never: Here’s Why

Google’s low CPCs, high volume & seemingly accurate targeting make it hard to resist Display Ads. However, SaaSs will lose money with Display ads. Here’s why.

How To Revamp Your SaaS Keyword Research W/ Superior Data

SaaS keyword research can be tedious, murky & expensive. This alarming approach will flip how you think about keyword research in SaaS.

Your SaaS Needs To Be Using Competitor Campaigns: Here’s How

Looking for more relevant traffic? SaaSs get great results with competitor campaigns. Learn how to set up a competitor campaign and avoid common mistakes.

The Soccer Play Style Most Like Your SaaS Marketing Strategy

Like a B2B SaaS company, each national soccer team in this year’s World Cup has different assets to piece together in order to create a general attack strategy.

Best Ways To Annihilate Seasonality For SaaS B2B Advertisers

B2B & SaaS advertisers, Should you still run search ads when experiencing seasonality? Here’s where to spend ad money and how to up leads in down seasons.

Warning: Don’t Hire A Full Service Digital Marketing Agency!

This collection of horror stories will have you thinking twice about hiring a full service digital marketing agency. Don’t waste your money on mediocrity.

Google Ads ROI Calculator: Know Your Return On Investment

The Google Ads ROI Calculator that can project and calculate current ROI. Also learn the equation so you can optimize your campaigns like a pro!

Best Google Ads Cost Calculator: Quick Budget Estimator

The fastest Google Ads Cost calculator uses real B2B and SaaS averages to help you quickly project what your search ads campaign will cost overall and monthly.