Average SaaS PPC conversion rates vary based on conversion type, channel, funnel stage, and more. Here are benchmarks for each…
Google’s low CPCs, high volume & seemingly accurate targeting make it hard to resist Display Ads. However, SaaSs will lose…
SaaS keyword research can be tedious, murky & expensive. This alarming approach will flip how you think about keyword research…
Optimizing a new SaaS Google Ads account puts you at risk of worsening performance. Keep your strategy on track with…
Knowing search ad intents helps SaaS advertisers get more conversions and ROI. Knowing these three intents will improve your account…
An effective SaaS Google search ads strategy starts with smart campaign structure. Surprisingly, the best strategy for SaaS isn't complicated.
B2B & SaaS companies rarely follow these Google Ads CTA best practices. Don't follow the herd. Instead, follow these underrated…
With thousands of levers to pull, reducing B2B waste in Google Ads can be a hard task to tackle. Stop…
So your SaaS Google Ads aren't working? No one said Google Ads was easy. Here are 7 issues with solutions…
Responsive search ads best practices for SaaS businesses who want to attract higher quality clicks. Updated for 2023, with new…