Google Ads = keywords, right? Wrong. Knowing the difference between Search Terms vs Search Keywords will change how you look…
Google is starting to aggressively push data-driven attribution. For B2B or SaaS with lower volume of Google Ads traffic, it's…
Selecting a Google Ads bidding strategy for B2B/SaaS requires different thinking than other industries. Learn how search volume plays a…
Choosing a starting budget in Google Ads is the first big decision in the SaaS or B2B campaign creation process.…
Finding valuable keywords for your SaaS/B2B Google Ads can feel like guess work. Here're how to choose keywords that'll convert…