Can Google Ads Work For My Business?

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If you’re in a place where you’re wondering what channel is next for your “growth arsenal,” hopefully this video can help you decide to either rule out Google Ads or possibly pursue it.

Four questions that can help you decide if Google Ads is a fit:

1. Are there searches for your product/service?
2. Do you have the money for an ads budget?
3. What are your marketing goals?
4. How much time can you endure reaching those goals?

1. Are There Searches For Your Product?

If you offer a task automation saas solution, then search around, are people searching for “task automation software?” Honestly, it is way more common that people are searching for your product than not.

You can check this in multiple ways:

1. Start with Google Trends. You can see broadly if there’s a market for you there.
2. Also, check out keyword research tools like SpyFu or SEM Rush, they allow some free searches and can give you much more detail in terms of search traffic (you don’t need much, if there’s volume for a few of your direct words, then you are in the clear).

It’s important to read on, if you don’t fit these conditions, then you may still qualify under the conditions of the other three questions.

2. Do you have the money for an ads budget?

This is important. While paid ads ARE a faster solution than many organic strategies, you still need to be ready for a bit of an optimization period. Any good ads manager, no matter whether they specialize in Facebook, LinkedIn, Instagram or whatever.

What’s a good budget?

That all depends on how expensive your clicks are and how long you are willing you wait (see question 4). Optimization is all about gathering data, and the clicks are the data. So if your average click costs $0.50 or $20, that can drastically change how much you can get out of a set budget.

I’ll stop being difficult, though. Generally, the lowest I work with is $1,000/month, but if your clicks are really cheap (like in a lot of eCommerce markets) then I’ll dip down into the $500/month range. You can always get a feel for how much your clicks might cost using those aforementioned search keyword tools.

3. What Are Your Marketing Goals?

This is really where you start to see these questions play off of each other.

Remember when I said it’s best to have people searching for your product? Well, that’s if your goal is to get more purchase conversions in a short period. If you have goals for engagement, awareness, high-funnel conversions like newsletter sign-ups or whitepaper downloads, then it’s probably fine (if not preferred) that you just target pain-related searches.

I.e. if you offer a brand new processer for gaming computers, then you know that no one is searching for that product specifically. However, you know people search for “faster processor for gaming PC.” Then you can target that term and lead the click to an informational page that tells them why your product is superior.

4. How Much Time Can You Endure Before You Reach Your Goals?

Endure may be a bit dramatic, but be aware, optimization takes time. The less direct the searches for your product are, depending on the price of your product/service and what your goals are, it can take 1-6 months before you see returns.

To be clear, working with me, for example, you will know the answers to all of these questions before you sign a contract or anything. So you’ll know what the search volume looks like, what keywords you’ll be targetting, approximately how long it will take to start reaching your goals, and so on.

Conclusion

Once you figure out where you lie in this 4-way Venn diagram, then you will have a good idea of what to expect from Google Ads in your specific situation.

If you have any further questions, I’d love to chat. It’s easy to set something up with me, just enter your email on this form and you’ll be sent a link to pick a time to chat!

Thank you for reading!